With the ALS “Ice Bucket Challenge” all over the Internet, you may be thinking of creative ways to raise money for your own organizations and causes. Luckily you don’t have to come up with a viral video chain letter to bring in the cash you need. We would redirect your attention to a tried and true method to spread awareness, raise funds, and get your name out there: the simple and stylish silicone wristband.
Using wristbands as a fundraising method is nothing new. The first real use of the bracelets to raise donations was the ever-popular “LiveStrong” campaign for cancer awareness and research in the early 2000’s. The campaign not only raised tens of millions of dollars, it also sparked the trend for other organizations to follow suit and in turn raise their own funds! You couldn’t go anywhere without seeing a yellow silicone bracelet on somebody’s wrist! Even though the trend began over a decade ago, it is still an effective marketing and fundraising tool today.
Not only are silicone wristbands extremely inexpensive, they are very popular and people enjoy wearing them in support of a cause – ESPECIALLY if they are stylish! Fundraising bracelets can be customized to almost any design to fit the needs of your organization. Although, using wristbands for fundraising may not get you the “big bucks” or large donations from any single individual, it may encourage those that might not have been willing to donate anything to donate a small amount in exchange for a cute bracelet! Those small-dollar donations can definitely add up quickly!
Fundraising wristbands can be sold directly to individuals. Another great idea is to use them as a “ticket” in order to obtain entrance in to a fundraising event. This can be a simple system where you receive payment and the guests are required to wear the bracelet to enter and participate in activities at your event. If the bracelets you use look good and people see the value in owning one, you might also be able to sell the wristbands as souvenirs or gifts from the event.
To help encourage the sales of your fundraising bracelets, you might want to consider putting some type of catchy saying or quote on them in addition to your group’s name and logo. For example, if your organization is raising money for education you might consider a slogan like “Never Stop Learning,” or “Cancer Sucks” when collecting money for cancer research. This lends the bracelets meaning other than advertising an event or brand, which can get them to keep wearing the bracelets and continue to draw attention to your cause. When a fundraising bracelet appears to be disposable or tied to a single event, it can discourage donors from wearing them again.
Whether you choose to do some type of catchy social media tactic like the “Ice Bucket Challenge” or go with the tried and true fundraising silicone bracelet, make sure you keep your ideas fresh, creative and geared toward your audience. It’s always important to find SOME way to stand out from the crowd to give your organization that necessary edge to catch the eye (and FUNDS) of potential donors!